Dib, Allan
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Resource Type | Monograph |
---|---|
Personal Author | Dib Allan. |
Title Statement | The 1-page marketing plan :get new customers, make more money, and stand out from the crowd /Allan Dib. |
Publication , Distribution , etc | Miami, Fla :Successwise,c2018. |
Physical Description | 228 p. :ill. |
Cover Title | One page marketing plan |
ISBN | 9781989025017 1989025013 |
General Note |
Previously published ©2016.
|
Formatted Contents Note | Introduction -- Act I: The "before" phase. Selecting your target market ; Crafting your message ; Reaching prospects with advertising media -- Act II: The "during" phase. Capturing leads ; Nurturing leads ; Sales conversion -- Act III: The "after" phase. Delivering a world class experience ; Increasing customer lifetime value ; Orchestrating and stimulating referrals -- Conclusion. |
Subject Added Entry-Topical Term | MarketingManagement. Small business marketing. |
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